Daily Deal Aggregator Yipit Raises $6 Million Series B techcrunch.com
Excerpt: “Instead of getting 70 emails in New York,” explains Vacanti, “you can tell us your preferences—only restaurants or skydiving—also zip codes or addresses. The idea being going forward you get one email.”
With no marketing, 250,000 people have signed up for Yipit emails, and it is adding 1,000 sign-ups a day. A year ago it had 25,000 names. “Every day we send 20,000 people a day to third party sites,” says Moran. “We estimate between 5% and 10% purchase a deal.”