TV In The Cloud techcrunch.com

Excerpt
The next step would be to create a social TV guide based on what your friends or people you admire are watching and recommending. The beginnings of this type of discovery is part and parcel of an increasing number of TV companion apps on the iPhone and iPad (BuddyTV, Dijit, Yap.TV), but there is no reason why it shouldn’t be part of the core TV watching experience itself.

Eventually TV won’t be the same unless it is online and connected to everything else. A show that can’t be shared or linked to will command less and less of our attention. Scheduled TV will go away for everything except live events like breaking news, sports, and award shows. The Internet will become our DVR, but one freed from the awful user interface of the current program guide. There is no grid large enough to contain all the video content you might want to watch, and why should your program grid be the same as mine? Trust me, it will be much better once it’s all in the cloud.

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