Design Thinking for Creativity and Business Innovation Series ideacouture.com
excerpt
... Design Thinking presents itself as an attractive approach to problem solving for those who need to address complex, ambiguous, uncertain and volatile circumstances across multiple contexts and cultures. Design Thinking brings a refreshed, revitalized and rejuvenated approach to management and strategic thinking however, it is far from a cure-all. Will Design Thinking sink in the upcoming years much like many other short-lived management fads or will it change business forever? Traditional design firms (and even branding and design studios) are quick to claim that they can change the world. Corporations however, may be disappointed with these promises if these companies lack an understanding in business strategy, industry dynamics, channel economics and capital intensity. Change requires more than just sexy designs and catchy slogans but adding a few MBAs to your employee roster does not equal a strategy consultancy firm either.