There’s money in the white savior complex

Kony 2012 shows that painting Africans as helpless victims remains popular, profitable and deeply problematic
“I think there are some big questions that a lot of people are still struggling with about what is the connection between making an idea go viral, and actually leveraging it for change,” says Reinsborough of Smartmeme.
So how can people in the U.S. get involved in meaningful ways? One place to start, says Nyong’o at NYU, is to learn more about the conflict from a variety of African voices who have been working in the region. He also warns that making Joseph Kony a celebrity isn’t a quick fix. 

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