Can Your Friends Bribe You to Get Healthy? Neuroscience Says Yes
Lurking right behind HealthRally’s cheerful Web interface,
there’s a complex recipe that draws on lessons from neuroscience and behavioral economics
to keep users and their teams of supporters inspired.
The co-founder of the company is Zack Lynch,
who’s something of a celebrity in the world of business and neuroscience;
he’s the executive director of a Washington, D.C. lobbying group called the Neurotechnology Industry Organization,
the co-founder of a market research firm called Neuroinsights, and the co-author of The Neuro Revolution,
a book about advances in brain science and their implications for
law, economics, marketing, art, religion, and even warfare.
there’s a complex recipe that draws on lessons from neuroscience and behavioral economics
to keep users and their teams of supporters inspired.
The co-founder of the company is Zack Lynch,
who’s something of a celebrity in the world of business and neuroscience;
he’s the executive director of a Washington, D.C. lobbying group called the Neurotechnology Industry Organization,
the co-founder of a market research firm called Neuroinsights, and the co-author of The Neuro Revolution,
a book about advances in brain science and their implications for
law, economics, marketing, art, religion, and even warfare.