BitTorrent Launches Both 
Rebranding Campaign 
BeamItOver Facebook 

hypebot excerpt

In a blog post BitTorrent CEO Eric Klinker clarified their stance with such statements as:
"We are scientists, engineers, developers and designers committed to building a better Internet. We are photographers, musicians, writers and gamers."
"We do not endorse piracy. We do not encourage it...We have, and we will continue to, work tirelessly with industries, artists, and fans to create a sustainable digital future for content."
"BitTorrent is how companies like Facebook, Wikipedia, Blizzard and Twitter scale code deployment. BitTorrent is how the Internet Archive preserves and protects cultural artifacts...BitTorrent is behind artists. BitTorrent is for fans."
BitTorrent also continues to develop their technology. The launch of Facebook filesharing app BeamItOver is the most recent example from Torque Labs.

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