A Content Marketer’s Quick and Dirty Guide to Killing It with Google+

This is why I was rolling my eyes when Brian Clark announced back in January that Google+ will become a tool in every content marketers’ toolbox. 
 Yeah, sure. I have to confess: I wanted to see his prediction fall flat (I’m sadistic like that), because I just did NOT want to contend with another social media platform. 
Well, after months of extensive research with clients I officially cry, “Uncle.” Google+, and Brian Clark by default, wins. 
So, more than ever getting that Google+ account is critical for the content marketer–
especially when it comes to driving traffic, subscribers and sales. But like most social media, having the account is not enough.

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